citymarketing.net

Local SEO & lead generation for service businesses

Be found locally.Get more enquiries.Grow your business.

I help US service businesses rank higher in Google Maps and local search, turn that visibility into leads with Meta Ads, and answer every call with an AI receptionist that works 24/7.

Work directly with me, a freelancer, not an agency.

Founder of CityMarketing standing in a modern office
New bookingBrake service · just now
Google Business Profile
+XX%
Profile views
in the last 30 days
Meta Ads Leads
XX new
leads this month
Sample lead list
AI Receptionist Live
Call coverage
24/7
Inbound calls answered,
day and night.

Sample dashboard layout. Figures are placeholders, not client results.

  • You own your accountsGoogle profile, Meta ad account and analytics stay in your name.
  • No promises, just honest reportingCalls, leads and bookings in plain English. No inflated claims.
  • No lock-in contractsStay because it works, not because you are tied in.
  • Direct accessYou talk to the specialist doing the work, not an account manager.

The local growth gap

Most local businesses lose customers before the first conversation.

People search, compare and call within minutes. If you’re hard to find, easy to scroll past or slow to answer, they book someone else.

They can’t find you

Your profile is thin, your categories are off and competitors fill the map pack for the searches that matter.

→ Google Business Profile optimization

They see you, but don’t act

Ads reach the wrong people or send them to pages with no clear offer, so clicks never turn into enquiries.

→ Meta Ads built for local leads

They call and no one picks up

Busy shops and clinics miss calls every day, and most callers won’t leave a voicemail or try twice.

→ AI receptionist, 24/7

Our services

Everything you need to grow, under one roof.

From Google Maps visibility to paid demand and timely customer responses, my services connect discovery with real business conversations.

Map and Google Business Profile on a phone

Google Business Profile Management

Help local customers discover your services with accurate, well-managed business information.

Learn more

Profile optimisation, verification assistance, review workflows, service and category checks, and ongoing reporting. Google's policies and decisions apply.

Phone showing Facebook and Instagram

Meta Ads

Reach people in your service area with campaigns built around enquiries, appointment requests and measurable results.

Learn more

Campaign planning, ad creative testing, audience research, lead capture and performance reporting. Advertising spend is separate from management.

Customer service professional wearing a headset

AI Receptionist

Respond to routine enquiries, capture caller details and help customers request appointments while your team stays busy.

Learn more

AI-powered inbound call assistance, lead qualification and scheduling workflows, with human handoff and safeguards configured for your business. It does not give medical advice or collect health details.

Full local SEO

Everything that moves you up the local map pack.

Google Business Profile is the core, but ranking locally takes more than a good profile. Here is the full scope.

Google Business Profile

Categories, services, products, photos, posts, Q&A and attributes, plus help with verification and suspensions.

Keyword & competitor research

Find the searches that turn into calls and see exactly who holds the map pack in your area.

Service pages & on-page SEO

Clear service pages, titles, headings and internal links that match how locals search.

Citations & NAP consistency

Accurate, consistent name, address and phone data across the directories and data sources that matter.

Reviews & reputation

Review request workflows and reply guidance that build trust and strengthen local signals.

Local links & mentions

Relevant local sponsorships, partners and directories. No spam links or link schemes.

Technical & schema

Mobile speed, indexing, local business schema and clean tracking so Google and you can read the results.

Rank & lead tracking

Map-pack and organic rank tracking, call tracking and lead reporting tied to real enquiries.

What I don’t do: fake listings, virtual addresses, doorway pages, bought reviews or guaranteed-ranking promises. They put your profile at risk of suspension and penalties.

One connected system

From a Google search to a booked appointment.

  1. Step 1

    Get found

    Your optimized profile appears when locals search for your service.

  2. Step 2

    Get chosen

    Meta Ads and strong reviews put your offer in front of the right people.

  3. Step 3

    Get answered

    Every call is picked up, questions handled and details captured.

  4. Step 4

    Get booked

    Enquiries become appointments on your calendar, tracked back to the source.

Three services, one owner. Nothing leaks between the steps because I build and measure them together.

Why it works

A smarter approach to digital growth.

Business-first
thinking
Measured
decisions
Better lead
handling
Connected
services

We connect local discovery, paid advertising and customer response, focusing on the steps that help enquiries become bookings.

Who we work with

Built for businesses where one call is worth a lot.

I start with two industries so I can go deep, learn what works and speak your language.

Industry 01

Med Spas & Wellness

Fill consultation calendars with local clients who are ready to book, while keeping your brand polished and compliant.

What we do

  • Optimize your profile around treatments, categories and services people search for
  • Meta offers and creative for consultations, without risky personal-attribute claims
  • AI receptionist that answers pricing and hours questions and books consultations

Compliance first: the AI receptionist doesn’t give medical advice or collect health details, and ads follow Meta’s health and wellness policies.

Industry 02

Auto Repair & Towing

Be the shop or tow company that shows up first for “near me” searches and the one that always picks up the phone.

What we do

  • Own the map pack for repair, brakes, diagnostics, towing and roadside searches
  • Meta campaigns for seasonal services, inspections and new-customer offers
  • AI receptionist that captures vehicle details and location, day and night

Emergency callers don’t leave voicemails. Answering every call, including after hours, is often the difference between a job and a lost customer.

Featured use case

From local visibility to consistent enquiries.

Industries: Med spas, auto repair and towing

An illustrative service-business scenario showing how a better Google Business Profile, targeted Meta campaigns and timely follow-up can work together.

Illustrative workflow, not an actual client case study. Explore my process
Illustration of a med spa treatment room
Med spas
Illustration of a car on a lift in an auto repair shop
Auto repair
Illustration of a tow truck carrying a car
Towing
Example customer pathDiscover → Enquire
 Respond → Book
01

The challenge

Low local visibility and enquiries arriving when staff cannot answer.

02

My approach

Improve business information, generate relevant leads and route enquiries promptly.

03

The goal

More qualified conversations and a simpler journey from enquiry to appointment.

Muhammad Azam, freelance local SEO specialist

Freelance, not an agency

Hi, I’m Muhammad Azam. You work with me directly.

I’m a freelance local SEO specialist with 4+ years of experience in Google Business Profile and local search and 9 certifications, with a small team supporting delivery. No account managers, no hand-offs. I also run BigSEO.net.

How I work

Four steps, with real deliverables at each one.

Timings are typical and depend on access and approvals.

  1. 01

    Discover

    Typically week 1

    • Free Google profile and local-rank audit
    • Competitor map-pack review
    • Keyword and service-area mapping
    • Call and lead tracking check
  2. 02

    Strategize

    Typically weeks 1 to 2

    • Written 30-day action plan
    • Offer and ad angle recommendations
    • Ad budget guidance
    • AI receptionist call flow draft
  3. 03

    Launch

    Typically weeks 2 to 4

    • Profile rebuild and citation clean-up
    • On-page and service-page fixes
    • Meta campaigns and lead capture live
    • AI receptionist live with handoff rules
  4. 04

    Optimize

    Ongoing, monthly

    • Weekly snapshot and monthly report
    • Review requests and profile updates
    • Ad creative tests and budget shifts
    • Call review and next-month priorities

Clear reporting

See exactly what your marketing brings in.

No vanity metrics. A weekly snapshot and a monthly report show calls, leads and booked appointments, and what I’m doing next.

  • Calls, leads and bookings tied back to their source
  • Profile views, direction requests and review growth
  • Cost per lead and what to scale, fix or stop
  • A monthly call to talk through the numbers in plain English
Monthly growth report · Your Business Name
CallsXX▲ XX%
LeadsXX▲ XX%
BookingsXX▲ XX%
Qualified leadsPrevious period

Illustrative layout with placeholder data.

Simple pricing

Start with one engine, or run the full system.

Three clear plans, scoped to your market and goals after a free audit, so you only pay for what you need.

Found
Custom quote

Get visible on Google Maps and local search.

  • Google Business Profile rebuild
  • Local SEO and citation clean-up
  • Review request routine
  • Monthly report
Get a quote
Found + ClickedMost popular
Custom quote

Visibility plus a steady flow of local leads.

  • Everything in Found
  • Meta Ads strategy, creative and management
  • Lead capture and offer testing
  • Weekly snapshot + monthly call
Get a quote
Full System
Custom quote

The complete system from search to booking.

  • Everything in Found + Clicked
  • AI receptionist, 24/7 inbound calls
  • Call tracking and booking workflow
  • Shared live dashboard
Get a quote

Meta ad spend is paid directly to Meta and is not included. Pricing is confirmed in writing after your free audit. No guaranteed rankings or results.

FAQ

Questions, answered.

Can’t find what you’re looking for? Send a message and I’ll get back to you by email.

Ask a question
How soon will I see results?

Most clients see early movement in Google Business Profile views and calls within the first 30 to 60 days, while ranking gains are usually built over several months. Meta Ads can start producing enquiries within the first few weeks once campaigns are live. Timelines depend on your market and competition, and we can't promise specific results.

Do you guarantee first-page or top-3 rankings?

No, and be cautious of anyone who does. Google decides local rankings. I improve the things I can control, such as your profile, reviews, citations and on-site signals, and report honestly on what moves.

Who pays for the Meta ad budget?

You do, directly to Meta, so you always own the ad account and can see every dollar. My management fee is separate from your ad spend.

What does the AI receptionist do, and what does it not do?

It answers inbound calls, handles common questions, captures caller details and helps people request appointments, with a handoff to your team when needed. It does not give medical or legal advice and is not set up to collect health details. It handles incoming calls only, not cold outreach.

Do I need a long-term contract?

No. There are no lock-in contracts. If it isn't working for you, you can stop, and I would rather earn your continued business with results than tie you in.

Can you work with my existing Google profile and website?

Yes. I optimise the profile you already have, I don't create duplicate or fake listings, and I work with your current website. If your site is holding you back I'll tell you what to change.

What do you need from me to get started?

Manager access to your Google Business Profile, access to (or help creating) a Meta ad account, your service list and offers, and a phone line that can forward to the AI receptionist. We guide you through each step.

Is it legal to use an AI receptionist on my business line?

Generally yes, but rules on call recording, disclosure and consent vary by state. I set up call greetings and disclosures to follow the rules that apply to your business, and I recommend confirming your specific obligations with your own legal adviser.

How will I know it's working?

You get a weekly snapshot and a monthly report in plain English covering calls, leads and booked appointments, not just clicks and impressions, plus a call to talk through what to do next.

Which businesses do you work with?

I focus on US small service businesses, starting with med spas and wellness clinics, and auto repair and towing companies. If you're in another local service trade, send a message and I'll tell you honestly whether I'm a fit.

Free local audit

Find out where your bookings are leaking.

Send me your business details and I’ll review your Google profile, your local competitors and your call handling. No generic sales deck.

  • Google Business Profile score and quick wins
  • Side-by-side view of the competitors in your map pack
  • A simple 30-day plan, yours to keep

Book a free strategy call

Takes about two minutes. I review it personally and reply by email.

Privacy notice: I use your details only to respond to this enquiry. I don't sell or share them, and you can ask me to delete them at any time.

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