About

Hi, I’m Muhammad Azam. A freelancer, not an agency.

I help small local businesses in the United States get found on Google Maps, turn that visibility into enquiries with Meta Ads, and answer every call with an AI receptionist. When you hire CityMarketing, you work with me directly.

Book a free strategy call See what I do

Muhammad Azam, freelance local SEO specialist based in Lahore — **Muhammad Azam**Freelance local SEO specialist

4+years in local SEO and Google Business Profile

9certifications in SEO, local SEO and analytics

2021BigSEO.net founded, my freelance practice

Directyou talk to me, not an account manager

My story

Why I work one to one.

I’m a freelance local SEO specialist based in Lahore, Pakistan. Since 2021 I’ve run BigSEO.net, helping local businesses improve their Google Business Profile and show up when nearby customers search.

CityMarketing is where I focus on the US market and on small service businesses, starting with med spas and auto repair and towing. Local search, Meta Ads and an AI receptionist work best together, so I built one simple service around all three.

I’m a freelancer with a small team behind me, and I’m the one you speak to. I prefer it that way: fewer layers, faster answers, and someone who actually knows your business.

Also see my work at BigSEO.net.

How I work

Six principles I keep to.

Transparency

Clear monthly reports and honest communication. You see what I did and what it did for your calls and leads.

Results over vanity metrics

I tie the work to calls, enquiries and bookings, not impressions for their own sake.

AI-ready local search

I build for how people search now, including answer engines and AI assistants, not just the classic map pack.

White-hat only

No fake reviews, no spammy listings, no shortcuts that put your Google profile at risk.

Direct access

You talk to me, the person doing the work. No account managers and no hand-offs.

No lock-in, no hype

No long contracts to trap you, and no promises of rankings or results. I can only promise honest work.

Training

9 certifications, always learning.

Local search changes constantly, so I keep studying. These are the courses behind my work.

SEO Principles: Essential GuideSemrush Academy · Kyle Byers
SEO Crash CourseSemrush Academy · Brian Dean
Learning Local SEOLinkedIn Learning
Using AI as Your SEO AssistantLinkedIn Learning · Dave Birss
Technical SEO CourseSemrush Academy · Bastian Grimm
Keyword Research CourseSemrush Academy · Greg Gifford
GA4 for SEOSemrush Academy · Jeff Sauer
Technical WordPress SEOLinkedIn Learning
WordPress: Everything about PluginsLinkedIn Learning · Allie Nimmons

Courses completed through Semrush Academy and LinkedIn Learning. I also completed a one-year Digital Marketing course with iSkills Pakistan.

Milestones

A short timeline.

Not a long corporate history. Just the steps that shaped how I work.

2015Presented original marketing research at the 6th International Conference on Management Research (ICMR 2015), Superior University, Lahore.
2021Founded BigSEO.net as a local SEO and Google Business Profile freelance practice.
2023Started building answer-engine (AEO) and generative-search (GEO) optimization into local SEO work.
2024Completed 9 certifications in SEO, local SEO, technical SEO and analytics.
TodayCityMarketing: local SEO, Meta Ads and an AI receptionist for US small service businesses.

Reporting

You’ll always know what’s happening.

Every month you get a plain-English report covering the numbers that matter to a local business:

Google Business Profile views, calls and direction requests
Local keyword rankings
Website traffic and enquiries from Google Analytics 4
Ad results and calls handled, where those services apply

I stay in touch by email, WhatsApp and video call, whichever you prefer.